Markensoziologie Kompakt Kurzanleitung Erfolgreiche MarkenfBChrung PDF 780d3024f

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Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) PDF




by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

Description :

PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) by by Arnd Zschiesche

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Humanistic Marketing Humanism Business Varey PDF 13e6c28cf

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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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Thought Leadership Manual Attention Powerful PDF E69d66a18

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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. PDF




by Tim Prizeman : The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.

ISBN : #1909623806 | Date : 2015-04-28

Description :

PDF-53b9b | The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is eve… The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.


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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. by by Tim Prizeman

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Service New Directions Theory Practice PDF E91a3f021

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E-Service: New Directions in Theory and Practice PDF




by Roland T. Rust : E-Service: New Directions in Theory and Practice

ISBN : #0765608073 | Date : 2002-08-02

Description :

PDF-7788f | The advent of the era of “e-Service,” the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to under… E-Service: New Directions in Theory and Practice


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E-Service: New Directions in Theory and Practice by by Roland T. Rust

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Advances Computer Science Management Proceedings PDF 77e68b3e0

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Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540307672 | Date : 2006-01-09

Description :

PDF-ad523 | The series of annual Asian Computing Science Conferences (ASIAN) was ini- ated in 1995 by AIT, INRIA and UNU/IIST to provide a forum for researchers in computer science from the Asian region and to promote interaction with – searchers from other regions. The ?rst nine conferences were held respectively in Bangkok, Singapore, Katmandu, Manila, Phuket, Penang, Hanoi, Mumb… Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Innengerichtete MarkenfBChrung Unternehmen Mehreren Marken PDF Fde7ed0e1

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Innengerichtete Markenführung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments (Innovatives Markenmanagement) (German Edition) PDF




by Mirjam Jentschke : Innengerichtete Markenführung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments (Innovatives Markenmanagement) (German Edition)

ISBN : #3658119594 | Date : 2015-11-19

Description :

PDF-6cf8c | Mirjam Jentschke identifiziert anhand der sozialwissenschaftlichen Multiple Identity- und Multiple Commitment-Forschung Determinanten und Verhaltenswirkungen des Brand Commitment im Kontext mehrerer Marken. Die Zahl der Unternehmen, die mehr als eine Marke führen, steigt aufgrund einer wachsenden Marktsättigung und fragmentierter Kundenbedürfnisse stetig. Die innengerichtete Markenführung kann… Innengerichtete Markenführung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments (Innovatives Markenmanagement) (German Edition)


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Marketing Performance Blueprint Strategies Technologies PDF 59bc57892

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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success PDF




by Paul Roetzer : The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

ISBN : #1118883438 | Date : 2014-08-04

Description :

PDF-2b789 | Discover what’s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environm… The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success


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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by by Paul Roetzer

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Contemporary Issues Social Media Marketing PDF E0374c352

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Contemporary Issues in Social Media Marketing PDF




: Contemporary Issues in Social Media Marketing

ISBN : #1138679186 | Date : 2017-07-26

Description :

PDF-b64cf | In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applicati… Contemporary Issues in Social Media Marketing


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Product Managers ToolkitAE Methodologies Professionals PDF 4ce902813

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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) by by Gabriel Steinhardt

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Buyer Behavior Marketing Strategy Howard PDF 7983da8d9

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Buyer Behavior in Marketing Strategy PDF




by John A. Howard : Buyer Behavior in Marketing Strategy

ISBN : #0136690114 | Date : 1994-02

Description :

PDF-ad869 | This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) – and yet still not requ… Buyer Behavior in Marketing Strategy


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