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: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

ISBN : #3319343874 | Date : 2016-11-18

Description :

PDF-ae8b9 | This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools – such as the continuous development of new product and services – become vital for their su… Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation


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by Christian Lüthje : Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824404982 | Date : 2012-08-01

Description :

PDF-74d56 | Der Autor entwickelt eine Methode zur Gestaltung einer Kunden-Hersteller-Interaktion, mit deren Hilfe die Kundenorientierung im Innovationsprozess sichergestellt werden kann…. Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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by Marc H. Meyer : The Power of Product Platforms

ISBN : #0684825805 | Date : 1997-03-05

Description :

PDF-66bc4 | Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single “platform” of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform…. The Power of Product Platforms


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by Slava Gomzin : Bitcoin for Nonmathematicians: Exploring the Foundations of Crypto Payments

ISBN : #1627341315 | Date : 2016-03-01

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PDF-cf730 | It’s thoughtless to start using something you don’t trust. It’s difficult to start trusting something you don’t understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin is different from other payment systems, and why we can trust cryptocurrencies. The book compares bitcoin with its predecessors and competitors, and demonstrates the benefits of cryptocurre… Bitcoin for Nonmathematicians: Exploring the Foundations of Crypto Payments


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by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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: Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)

ISBN : #364262622X | Date : 2012-08-17

Description :

PDF-64d6a | Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verlangt Fakten, Unterhaltung, Ablenkung, Bestellmöglichkeit – genau das, was er will, und dies so schnell wie möglich. Kundengewinnung und Kundenbindung kann daher nur gelingen, wenn die Nutzerfreundlichkeit bei der Entwicklung einer Website im Mittelpunkt steht. Usability – das Testen der Nutzerfreu… Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)


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by Meredith Oliver : Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales

ISBN : #0997826002 | Date : 2016-09-01

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: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

PDF-66d3e | ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Marketing Sc… Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

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PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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: Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)

ISBN : #331935082X | Date : 2016-08-03

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PDF-b5d75 | This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board. The product of a cross-disciplinary collaboration of authors from various academic disciplines, the book reflects the emergent diversity of academics now studying cor… Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)


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